Reviewed · FOOD & DRINK
Secret Food Tours Amsterdam
Amsterdam’s Jordaan is the right place for a food tour. You’ll walk narrow streets and canal lanes near the Anne Frank House while stopping at six local food spots for poffertjes, cheese, fish, stamppot, drinks, and a secret dish. The food gives you a quick, tasty way to understand Dutch life.
I like the small groups of up to 12, which make it easier to hear your guide and ask questions. I also like the mix of familiar and less familiar tastes, from fresh stroopwafel and Dutch cheese to raw herring and jenever. The main consideration is the $115 price, which is fair only if you value a guided food experience and enough tastings to replace part of a meal.
Key points to know before booking

- Six stops in three hours: You taste your way through the Jordaan instead of sitting down for one long meal.
- A proper Dutch food sampler: Expect poffertjes, stroopwafel, cheese, kibbeling, herring, stamppot, a secret dish, and several drinks.
- Guides who add local context: Holly and Judith are named guides associated with especially warm, informative experiences.
- Small groups matter: A maximum of 12 people keeps the walking tour personal and manageable.
- The meeting point is easy to find: Look for the orange umbrella near the Anne Frank statue by Westerkerk.
- Dietary needs need advance notice: Tell the provider when booking, since some tastings may need adjustment.
Why the Jordaan makes a good food tour setting

The tour begins near the Anne Frank statue, close to Westerkerk, and returns to the same spot. That location puts you beside one of Amsterdam’s best-known landmarks, but the route itself focuses on the Jordaan’s smaller streets, canals, courtyards, and local businesses.
I like this setup because the neighborhood gives the food some context. You are not simply driven from restaurant to restaurant. You walk through an old part of Amsterdam while your guide explains how trade, immigration, fishing, and home cooking shaped what ends up on the Dutch table.
The Jordaan also helps you connect food with the city’s past. You’ll hear about French influence in the area and why Rembrandt spent his final years here. The tour uses those stories to explain French-influenced pastries, maritime food traditions, and hearty winter dishes.
This is not a museum tour with occasional snacks. It is a walking tour where the food provides the main thread. You should expect narrow streets, canal-side walking, and stops at family-run or independently operated businesses.
The walking is part of the experience, but it does mean you should wear comfortable shoes. The tour lasts about three to three and a half hours, so you’ll want footwear that works well on Amsterdam’s streets.
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Starting with warm poffertjes

Your first taste is poffertjes, small traditional Dutch pancakes. They are a good opening dish because they are simple, familiar, and distinctly Dutch. You begin with something warm and sweet before moving on to stronger flavors.
The guide also explains how the food is made and where it fits into Dutch eating habits. That kind of explanation matters more than a quick sample handed to you without context. You get a sense of how an everyday treat differs from a full meal and why it remains popular.
You should not expect a huge serving at every stop. Food tours work by giving you a series of smaller portions, so you can keep walking and still have room for what comes next. By the end, the combined tastings should feel substantial, but this is not designed as six full restaurant meals.
Stroopwafel and the taste of the market

Fresh stroopwafel is another sweet stop. These thin waffle cookies with syrup filling are widely associated with the Netherlands, but tasting one fresh gives you a better idea of the texture and warmth than buying a packaged version at a supermarket.
The tour includes a fresh stroopwafel from the market, which adds a useful local angle. Markets are where food feels connected to ordinary daily life, not just to sightseeing. Your guide can also explain the food’s place in Dutch culture as you move between stops.
For many people, this will be one of the easiest tastings to enjoy. If you prefer savory food, though, the early sweet dishes may feel like a gentle start rather than the main attraction. The later fish, cheese, and stew tastings provide more depth.
Dutch cheese beyond the souvenir shop
The cheese stop gives you a chance to taste an assortment of Dutch cheeses rather than choosing one familiar wedge from a shop. Dutch cheese is often sold as a souvenir, but a guided tasting helps you pay attention to differences in age, texture, and flavor.
Your guide will explain how the cheeses are made and why they matter in Dutch food culture. This is especially useful if you plan to buy cheese later, since you can compare what you taste on the tour with what you see in Amsterdam’s shops and markets.
I like this stop because it serves both food lovers and casual eaters. You do not need special knowledge to enjoy cheese, yet there is enough variety to make the tasting more interesting than a single sample.
The possible drawback is personal taste. If you do not eat dairy, this portion will have limited value, so tell the provider about dietary requirements before booking. The supplied information specifically asks you to advise of restrictions in advance.
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A fishmonger visit for herring and kibbeling
The fish stop is where the tour moves into more traditionally Dutch territory. You’ll visit a local fishmonger and taste fresh herring along with kibbeling, battered pieces of cod.
Kibbeling is usually the easier introduction. The fried coating makes it familiar, while the cod gives it a clear connection to the North Sea. It is a practical example of how seafood becomes everyday comfort food rather than something reserved for a special dinner.
Herring is a different experience. It has a stronger identity and a more direct connection to Dutch fishing traditions. The tour explains why cod and herring hold such an important place in the country’s food story.
I appreciate that the itinerary includes both. A food tour should not limit itself to the safest dishes, and herring gives you a chance to try something closely tied to local tradition. If raw or strongly flavored fish is not for you, this may be the most challenging tasting. You can mention that when booking, but the information provided does not promise a replacement for every dietary preference.
The fishmonger stop also helps explain the role of maritime history in Dutch cooking. Food here reflects access to the sea, preservation methods, and the need for filling dishes in a cool northern climate.
Stamppot, Dutch comfort food
Stamppot is a local favorite and one of the tour’s most filling dishes. It is a traditional mashed-potato-based meal associated with home cooking and cold weather. The tour connects it with maritime history and Dutch winter food traditions.
This stop balances the lighter samples. After pancakes, waffle, cheese, and fish, a warm, hearty dish gives the tour a stronger meal-like finish. It also shows that Dutch food is not only about snacks and seafood.
Stamppot may not be the most visually dramatic food on the route. Its appeal is comfort, not presentation. That is exactly why it belongs here. You get a taste of something people eat for warmth and satisfaction, rather than something designed mainly for visitors.
The final secret dish adds an element of surprise. You are not told in advance what it will be, so you should be comfortable trying something outside the published list. Since the exact dish is not specified, do not book this tour expecting a particular ingredient or flavor.
Drinks that round out the route
The included drinks give the tour more balance. You’ll have coffee or tea, water, a glass of local beer, and jenever, a Dutch gin. Non-alcoholic options are available in place of the beer.
Coffee or tea works well with the sweet opening dishes. Beer gives you a chance to try a local drink alongside savory food, while jenever introduces a distinctly Dutch spirit tradition. You do not need to be a drinker to take part, since non-alcoholic choices are included.
The drink portions are part of the $115 value calculation. If you would normally buy several drinks and a full meal during a three-hour outing, the price becomes easier to justify. If you mainly want a quick food sample and plan to eat elsewhere, it may feel expensive.
What the guide adds to the experience

The guide is not just there to lead you from one address to the next. The advertised experience centers on food history, preparation, and Amsterdam culture, so the quality of the commentary matters.
Holly received especially warm praise for being pleasant, well informed, and attentive to dietary needs. A guest with celiac disease was able to enjoy the tour because Holly made extra effort to help with suitable choices. That is a useful detail if you have a food restriction, although you should still contact the provider ahead of time rather than rely on arrangements made on the day.
Judith is described as a friendly Amsterdam native who knows the city well. A local guide can help connect the Jordaan’s streets and buildings with the food you are eating, giving the walk more meaning than a standard tasting route.
The experience is offered in English. Private or small-group options are available, but group sizes can vary depending on the booking you choose. The regular small-group limit is 12 people, a good size for a walking route with several indoor stops.
Is $115 a fair price?

At $115 per person, this is not a budget snack crawl. You are paying for food and drinks at seven tasting points, an English-speaking guide, neighborhood walking, local stories, and the convenience of having the route organized for you.
The included food is broad enough to cover much of the Dutch menu in one outing:
- Poffertjes
- Fresh market stroopwafel
- Assorted Dutch cheeses
- Kibbeling
- Fresh herring
- Stamppot
- A secret dish
The drink list includes coffee or tea, water, a glass of local beer or a non-alcoholic option, and jenever. Taken together, those items can replace a meal and several small purchases.
I would consider the price reasonable for a first visit to Amsterdam, especially if you want an introduction to Dutch food without researching every stop yourself. It is less attractive for someone who already knows the city’s food scene or prefers to spend $115 on one formal meal.
The small-group format also adds value. With no more than 12 people, the guide can explain dishes and answer questions without the group becoming unwieldy. Private options are available if you want a more tailored outing, but the supplied details do not give a separate private-tour price.
Timing, meeting point, and practical details
The tour takes about three hours, though the included information gives the full duration as three to three and a half hours. Keep that extra half-hour in mind if you have a museum reservation or another timed activity afterward.
Meet in front of the Anne Frank statue near Westerkerk. The guide will carry an orange umbrella, which should make the group easier to spot. The tour ends back at the same meeting point, so you do not need to arrange a separate ride from the final stop.
Transportation and hotel pickup are not included. You should make your own way to the Jordaan meeting point and plan your next activity from there.
Starting times vary, so check availability for the date you want. Comfortable shoes and clothing suited to the weather are sensible choices, since the route includes outdoor walking through streets and along canals.
Cancellation is flexible up to 24 hours before the tour for a full refund. You can also reserve now and pay later, which helps if your Amsterdam plans are still changing.
Who will enjoy this food walk most?
I would recommend it to first-time visitors who want a quick introduction to Dutch food and Amsterdam’s older neighborhoods. You get sweet, savory, fried, fermented, hearty, and alcoholic tastes in one compact outing.
It also suits curious eaters who want to try herring and jenever with some explanation. The guide gives those foods a setting, so you are not left wondering why they matter.
Families and mixed-age groups may appreciate the variety. Poffertjes, stroopwafel, fried fish, and cheese are approachable, while herring, stamppot, and the secret dish offer something more distinctive.
People with dietary restrictions should contact the provider before booking. The tour can make an effort, as Holly did for a guest with celiac disease, but the published information does not promise that every ingredient or stop can be changed.
This is not the best choice if you want a long, leisurely meal at one restaurant, a private culinary class, or a route focused only on high-end dining. It is a walking sampler with history and conversation between stops.
Should you book Secret Food Tours Amsterdam?
Book it if you want to understand Amsterdam through everyday food, especially if this is your first visit. The Jordaan setting, six tasting stops, small groups, and range of Dutch dishes make the three-hour route useful as both a meal and an orientation walk.
I would book early in your stay. The tour can show you foods and neighborhoods you may want to return to, and you can use that knowledge for the rest of your trip.
Skip it if $115 feels too high for a series of tastings, if you dislike walking between food stops, or if herring, cheese, and meat-based dishes do not appeal to you. For most curious eaters, though, the combination of local guides such as Holly and Judith, traditional dishes, and the Jordaan’s canals offers a practical and flavorful introduction to Amsterdam.
FAQ
Where does Secret Food Tours Amsterdam begin?
The tour begins in front of the Anne Frank statue near Westerkerk church. The guide will carry an orange umbrella.
Where does the tour end?
The tour ends back at the starting meeting point near the Anne Frank statue.
How long does the food tour last?
The tour lasts about three hours, with the full activity details giving a possible duration of three to three and a half hours.
How much does the tour cost?
The listed price is $115 per person.
How many people are in a group?
Small groups have a maximum of 12 people. Private and small-group options are available.
What food is included?
Tastings include poffertjes, fresh market stroopwafel, assorted Dutch cheeses, kibbeling, fresh herring, traditional stamppot, and a secret dish.
What drinks are included?
The tour includes coffee or tea, water, a glass of local beer or a non-alcoholic option, and jenever, a Dutch gin.
Is the tour offered in English?
Yes. The tour has a live English-speaking guide.
Should I report dietary requirements?
Yes. You should advise the provider of any dietary requirements when booking.
What should I bring?
Wear comfortable walking shoes and dress for the weather. The tour includes walking through the Jordaan and along Amsterdam’s canals.
Is transportation included?
No. Transportation and pickup or drop-off services are not included.
Can I cancel the tour for a refund?
Yes. You can cancel up to 24 hours in advance for a full refund. Reserve-now, pay-later booking is also available.
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